There is a sweet spot that exists at the intersection of HCP and patient—a conversation that happens,
which paves the way for treatment plans and goals—and that’s where we live.
We want to help shape that conversation. Why? Because HCPs and patients have different questions
and motivations. We can’t create meaningful dialogue in a vacuum. We need to understand both sets
of customers for true engagement and the kind of impact that lasts.
ENGAGING THE HCP
At McCann Echo, we’ve cultivated some of the best strategies in uncovering how HCPs think and what it is they truly care about. Whether it’s interviewing various specialists, challenging our own perceptions, or compiling a database of peer-reviewed research, we always work to get a 360-degree view of the customer. We test and perfect until we find those messages that resonate the most and create a meaningful difference in the way they treat and prescribe.
ENGAGING THE PATIENT
A direct result of many years spent working with patients in clinical and advocacy settings, McCann Echo offers industry-leading expertise in adult learning, instructional design, and patient experience planning. We realize that above all else patients are just people looking for answers. We work to understand how to communicate our messages simply and honestly in order to answer their most pressing question: “How will this help me?”
As we uncover how best to engage customers, we work collaboratively with your brand team
to develop and deliver innovative research techniques. Creative leadership and strategic
development are always integrated efforts.