DO NOT EXPECT THE ORDINARY.

McCann Echo builds smart, original brands and presents ideas that delight and inspire our partners,
encouraging them to reach further to connect with the consumer and reimagine healthcare. Our
integrated creative, account, and scientific teams work closely together to lay down a solid foundation of
insights and ideas from which we can launch our brands into the marketplace.

HOW DO WE BUILD

A BRAND ?

Well, first we define it.

WHAT IS A BRAND?


Many people have described it differently, but we like to think of a brand as the identity, the experience, the sum total of all tangible and intangible facets of the “product.”

A brand is bigger than a product. It gives us a feeling. It drives us to action. A brand is a reason to choose.

The tallest order of our job? Build a brand.

TO BUILD YOUR BRAND, WE NEED TO IDENTIFY THE BRAND’S DNA.


We want to breathe life into your brand, so we start with the essentials.

Just as truth is at the center of what we do at McCann Echo, uncovering the truth of your brand—in the form of its DNA—is the foundational and most fundamental step in taking your product and transforming it into a brand.

We ask ourselves, “What is the heart and soul of this brand?”

We must decide what the brand is at its core and what it aspires to stand for in its lifetime.


OUR LITMUS

We know we’ve nailed the brand’s DNA when we are able to answer these important questions:


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How would this brand

FEEL?

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How would this brand

THINK?

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How would this brand

ACT?

Only then are we able to do the brand justice in our actions to represent it out in the world.

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INTERESTED IN JOINING OUR TEAM? GIVE US A SHOUT!

We’re always looking to make our voice in the McCann North America network stronger.

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